Eleven years of writing for technology companies, first Parsons Technology and now GoDaddy (GDDY), has made Cate Barker an expert at breaking it down for tech novices.
Since coming to GoDaddy, She's written display ads, emails, digital newsletters and now half of all the 100s of pages of promotional content on GoDaddy.com. The website is translated into 26 languages and receives 1 million unique visitors each day. As the domains content creator, she's produced the vast majority of the 365+ new domain leaf pages currently live on GoDaddy.com.
In 2015, new domains generated
a 6% incremental increase in
domain revenue for GoDaddy.
Cate's been writing college and university recruiting materials since her first full-time writing job with Stamats Communications, a national college and university marketing firm. Over the past 10 years, she's written emails, dozens of print materials and a new website for Eckerd College, a lovely little college in St. Petersburg, FL.At a time when enrollment at many small private colleges is declining, Eckerd's enrollment has risen steadily.
Mobile-optimized website launched in 2015. 2016 CASE award winner.
employee fitness newsletter.
One of 365+ new web pages written since Nov 2014.
Article published in GoDaddy Garage Dec, 2015
We all have to work to pay our bills, but it can seem meaningless if there’s not a larger goal than simply putting food on the table.
Cate willingly lends her digital marketing skills to a variety of causes:
Sometimes this means writing news releases, articles or digital content for free or at a discount. Other times, it means planning earned media events for issue advocacy groups. She believes we’re here for a reason. And it’s when we work together on our shared passions that we understand exactly what it is.