2016 Silver Award, Institutional Websites category, Council for the Advancement and Support of Education (CASE) for eckerd.edu. ClearpH Design in St. Petersburg, FL created the design.
2011 Award of Excellence, CASE District 3 for "3 Reasons to THINKOUTSIDE" college recruitment brochure.
Whether you need a website, a direct mail brochure or a Twitter campaign, Cate Barker can craft content that moves the reader to action. She can extend an existing editorial theme or create a fresh direction for a tired brand and works seamlessly with in-house or independent graphic design teams.
Five years of college and university campus visits - during which she conducted hundreds of interviews with college presidents, faculty and students - made Cate a pro at teasing quotable gems from interview subjects. Memorable interviews include Jerry Falwell, former NFL Coach Sam Rutigliano and pop singer Sandi Patty.
Skilled at identifying target keywords for small business clients and writing optimized content for page 1 organic search engine results.
A trained community organizer, Cate's planned and orchestrated a number of earned media events. One held in Cedar Rapids, IA in August 2013 generated 20 earned media mentions and a shout out from Jon Carson, former Director of the Office of Public Engagement at the White House.
"Cate was able to produce a high-quality product page for GoDaddy Email Marketing, one that both strongly conveyed the product benefits while also solving for paid conversion. She is adept at crafting messaging in a way that speaks to the target audience. Cate comes up with multiple compelling copy options, readily accepts feedback, and meticulously documents her work. Cate does all this while demonstrating leadership and accountability. Bottom line: Cate is great."
- Eric Gilbert
Director of Product Marketing, GoDaddy
"Cate is very detail-oriented and reliable, and her projects are always very thought through. I get opportunities to review her projects from an international perspective, and I enjoy working with her. She voluntarily provided us with feedback on our Thai translation prior to the launch of the GoDaddy site in Thai, and the International team worked on them."
- Takao Suzuki
Senior Product Manager, GoDaddy.com
“The copy is sensational – well done!”
- Tara Commerford
Country manager, Australia & New Zealand
“Cate is rock solid. Her wealth of experience makes her versatile, and she can adapt to any audience on the fly. Her attention to detail, to the overall experience that extends beyond just copy, is invaluable. I can't think of a better marketing partner.”
- Lily Liang
Sr. Manager, Product Marketing, GoDaddy
“I have consulted with 40+ colleges around the country and I always wish Cate could write their marketing materials – she's smart, she's strategic, she asks all the right questions to craft the right message for each client. I've worked with her on websites, viewbooks, annual reports and more for a variety of different audiences and she nails it the first time, every time. What a gift."
- MJ Huebner
Interim Vice President of Enrollment Services
Rocky Mountain College
"Cate is a terrific writer who engages high school students and their families in the admission process. She beautifully captures the unique features of our institution and we hear many positive comments about the quality of the design and writing of our materials."
- John Sullivan
V.P. for Enrollment Management
"I had the pleasure of getting to work with Cate in her role as a Community Organizer in Cedar Rapids. Cate has demonstrated leadership and organizing skills, and is able to combine that with creativity and a genuine interest in her community. She was able to organize several media events quickly and with great professionalism. Her ability to develop, manage and execute projects would make her an asset to any organization."
- Zack Davis Iowa State Director, NextGen Climate